Audi A8 2012

With the recent change of hands and VW buying the Audi name they have made it clear buy pricing the new A8 in the $140,000 range which mean Audi are making a target of competing with the famous Bentley line up. This is a bold move for VW and Audi to challenge such a well-known and respected name, but then again they are also going after Mercedes and getting closer each time. I think the 2009 A8 pushed them passed the 7 series so now Audi are focusing on the big boys. The looks of the car I feel are not as strong as the earlier model but still look real good as does the whole ‘A’ range. Audi have begun focusing on the technology to compete with rivals. Massaging seats that are ventilated, panorama sunroof, rear seat entertainment and Audi struck up a deal with Google earth to help give them a new Niche.  So not only is the car cheaper but also offers a few extra perks, and its not a small price difference at the Bentley Continental is priced at $180,000 and the equivalent top of the range S is $212,000 for just as much comfort. Audi have only become a powerhouse in the last 12 years and surely will continue to develop the reputation over the upcoming years, so Audi is certainly a name to keep watching for in the high-end luxury car market. The build quality of this car is impeccable; the comfort is great combined with the technology provided.  The handling from the A8 is still of the highest standard and been reported as a very fun and enjoyable car to drive fast or slow. For the money I personally don’t think there is a car to compete with the A8 within $15000 but they still have some ways before they can compete with the $200,000 club.